Analytics Metrics

Learn what metrics you can get with Analytics

Table of Contents

1. Daily Active User (DAU)

2. Weekly Active User (WAU)

3. Monthly Active User (MAU)

4. Churn Rate

5. Retention Rate

6. Conversion Rate

7. Average Revenue Per User (ARPU) Rate

8. Activation Rate

DAU

This metric reflects number of active users during a day

WAU

This metric reflects number of active users during a week

MAU

This metric reflects number of active users during a month

Churn Rate

This metric reflects percentage of users who churned (inactive users) within the current month

Retention Rate

This metric reflects percentage of users who remained active within the current month

Conversion Rate

This metric reflects percentage of active users who made purchases within the current month

ARPU Rate

This metric reflects Average Revenue Per User within the current month

Activation Rate

This metric reflects percentage of new users who became active within the current month